Rick Murray shares why Edelman Public Relations has taken a leadership role in helping academia better prepare students for the future of public relations.
This conference is an excellent model for others to follow. We need all the help we can get, folks. I appreciate Edelman’s leadership in this area. The Summit, along with their Bootcamps, shows that Edelman is clearly in the lead. I wish more of these types of opportunities were taking place now. We don’t want to have to catch up, do we?
Video from the Edelman/PRWeek New Media Academic Summit held on June 26-27, 2008.
At the Edelman/PRWeek New Media Academic Summit, I had the pleasure of interviewing Keith O’Brien, Editor-In-Chief of PRWeek.
Keith shares, what I believe to be, a great overview of why PR agencies should seek to work with academia and why experimenting with emerging digital media is so important for both students and educators.
The YouTube video below started me thinking about a lot of things. My head was spinning. So, I’m just thinking out loud here. My mind is still running over possible lesson plans that may help those academics yet to explore emerging digital media an avenue to embrace it.
This video I’m referring to, you’re going to like it, made me think how interesting it would be to adapt this Comparison and Rhetorical Analysis class assignment to the video below.
What might we add to that assignment? Perhaps a discussion about the growth of internet usage, particularly internet video viewing habits, among tweens, teens and college students would fit - or extend the exploration. Is online video their new venue for activism?
Discuss how broad the use of video has spread in just a short time. From February 2005 until today, YouTube has been followed by numerous other video sharing sites and networks.
With all those video sites, and their enormous traffic, McLuhan’s hammer is now a sledge [medium (video) as an extension (the hammer) of ourselves]. Think of it. With the advent of TubeMogul.com, for instance, the reach of these messages extends to so many sites, so easily. I know, we’re just talking about the time it takes to upload videos. But, that time requirement/constraint is a barrier to entry. One upload via TubeMogul now means you’re posting to over a dozen video sharing sites at once.
Looking at this post from June 2006, Video sharing sites - Alexa rankings « Video on the Web, I began wondering where their rankings are now. A cursory look already shows that more are in the top traffic slots. I’ll investigate those sites (and the new ones) and post it later. (And yes, I know we have to look further than the traffic rankings of Alexa.)
Like I said, my mind is spinning and racing. The Comparison and Rhetorical Analysis is one more way to engage in emerging digital media discussions in class. Compare the reach of video online today to the reach of say movies in their earliest years and TV in its Golden Age? That’s another. After all, the numbers are staggering.
And all of this rather random thinking comes about due to this truly powerful video that involves the juxtaposition of images from the 3rd world and developed countries. Me? I imagine that most people are generally oblivious to the devastation taking place all around us. Sure, we know it is happening. We just don’t think about it. Videos like this one need to keep pinging us upside the head as a reminder that all is not well with our world.
Again, just thinking out loud. Gotta get my head around this. Watch the video. What do you think?
By the way, if one kookaid drunk new media (ack!) guru makes any comment about the term medium, I’ll pound you.
Shared from my post to the front page of PROpenMic
My goal in starting PROpenMic, the social network for students & faculty, was to provide a resource that would help all of us.
I’m happy to report one particular success story from that site. I’m looking for others, too. So, if you have such a story, please share it in the comments or write to me. See the post and video below.
PROpenMic is not even three months old. Its third month anniversary is Tuesday. The social network will become what the members make of it. So far, we have a large group - over 1,300 faculty, students and practitioners. They are adding content on a daily basis, from blog posts to videos - and more. The success of the site is very heart warming, to me. I thank all of you that have joined and I look forward to Fall semester when I believe the site’s student population will really increase.
Now, the post: Allie Osmar :: PROpenMic Success Story
I had the pleasure of meetingAllie Osmar in person at the Edelman Academic Summit in Chicago. She stopped me between sessions and said, in effect, she owed a bit of praise to PROpenMic. Well, that certainly got my attention, so I asked her for an interview to find out why. Here ya’ go!
Allie is a truly smart, lovely and kind lady. PROpenMic offered Allie a network that helped her find the job that makes her happy. Whether it be a job, internship or contact with that special person that enlightens you on a PR topic of interest, that’s what we hope PROpenMic does for all of you.
Are there any other success stories out there? If so, please visit my page in PROpenMic and send me a message. I’d love to hear from you!
As you can tell by the video’s opening graphics, I’m trying out ideas to create a PROpenMic theme for all the videos I’ll be posting.
AuburnMedia is a collection of sites and blogs focused on public relations, PR higher education, marketing communications, content management systems, and social media. infOpinions? is the primary blog at AuburnMedia. Other sites include Marcomblog, Loveliest Village and our favorite blog to work with - Camp ASCCA Journal.
No longer are you limited to static boring message delivery on the web. Say hello to dynamic web conversations. Talk with your key stakeholder audiences, not to them.
Image Credit: The image above, Toomer's Corner, is from a pencil drawing by Alabama artist Joseph Stone. His original drawings are beautiful. Stone focuses on southern scenes, particularly drawing university landmarks, Civil War landmarks, covered bridges, Hank Williams, rural scenes, boats, airplanes, and locomotives. Visit Stone's online gallery.
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This searches these associated sites: AuburnMedia.com, PRblogs.org, Forward-Moving.com and Marcomblog.com.
infOpinions? is a blog by Robert French (Bio) about Public Relations :: Marketing Communications (Marcom) :: CMS :: Blogs :: Education :: New PR. It is written for my students. If you found us, please feel free to join the conversation.
AuburnMedia is a collection of sites and blogs focused on public relations, PR higher education, marketing communications, content management systems, and social media. infOpinions? is the primary blog at AuburnMedia. Other sites include Marcomblog, Loveliest Village and our favorite blog to work with - Camp ASCCA Journal.
